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  • Emirati Coffee, a Dubai-based Coffee brand, plans to expand into China next year
    Source:迪拜人
    Emirati Coffee, a local Coffee brand, plans to expand into Saudi Arabia and China by next year.
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    Release time:2021-06-11
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    Emirati Coffee, a local Coffee brand, plans to expand into Saudi Arabia and China by next year.


    The company's CEO Mohamed Ali Almadfai said coffee consumption in China is on the rise, with the younger generation being the majority of coffee drinkers.


    Emilati Coffee works directly with Coffee growers and producers. The company's Coffee comes from 30 locations. Chinese Coffee growers are also a target for future cooperation.


    Founded in 2017, Emilati Coffee roasts its specialty Coffee at Al Quoz's 4,000-square-foot roastery and supplies 160 cafes in the area.


    The company is currently working on a cafe called Nowhere to expand the retail market, and the concept cafe will launch in Saudi Arabia by the end of this year.


    According to Euromonitor International, the coffee industry in the Middle East is growing rapidly and is expected to grow to $44 billion by the end of 2021, with sales growing twice as fast as the global average.

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