The 4th China International Import Expo (CIIE), organized by the Ministry of Commerce and the Shanghai Municipal People's Government, came to a successful conclusion earlier in Shanghai national Convention and Exhibition Center. Fifty-seven companies from Hong Kong participated in the Hong Kong Products Expo and The Hong Kong Services Expo to introduce a wide range of quality Hong Kong food and services to the Mainland.
To promote Hong Kong's role as an international gateway to the mainland
"For the fourth year in a row, HKTDC has led Hong Kong enterprises to participate in the CIIF," said Chung Wing-hi, HKTDC's General Representative for Mainland China. "The Products from Hong Kong Exhibition Area not only showcases products, but also features a variety of culinary demonstrations and experiences, with the fragrance of Hong Kong wafting through the exhibition area. Under the background of the new positioning and functions of Hong Kong in the 14th Five-Year Plan, another exhibition area, "Hong Kong Services Exhibition Area", launched a new theme, "Hong Kong Gateway". To promote Hong Kong's role as an important channel connecting the mainland and the world, serving mainland enterprises and connecting global business opportunities. During the CiIE, we organized over 160 purchasers and Hong Kong exhibitors to hold over 700 business docking meetings, and many of them achieved good results. Many Hong Kong food exhibitors said that they had met many potential customers and would sign agreements after the CIIE. It is worth mentioning that some multinational enterprises in Shanghai have reached cooperation intention with our Hong Kong enterprises this year. Some exhibitors said that despite the impact of the epidemic, the number of intended orders received during the expo exceeded that of the previous two CIIE. In addition to mainland trading groups, Hong Kong service companies also met with exhibitors from other exhibition areas and received many cooperation intentions. This fully demonstrates the positive role of CIIE for Hong Kong businesses in expanding the mainland market."
Under the theme of "Hong Kong Gateway: Connecting the World", the Hong Kong Services Expo will promote Hong Kong's role as a gateway connecting the mainland and international markets, and connect with global business opportunities. Many exhibitors have achieved satisfactory results, among which Charles Kendall Freight (Hong Kong), a logistics company based in the UK, participated in the exhibition for the first time this year through the TDC, and has made exchanges with a number of shipping companies in the area of container leasing services. We hope to discuss cooperation in the future. In terms of overseas financing, Yufeng Holding Group, a Hong Kong enterprise, contacted a Guizhou company mainly engaged in the import of agricultural products during the exhibition and will continue to deepen negotiations in the future. PPW Sports & Entertainment (Hong Kong), the licensing agency, said: "The CiIE is a gathering of global and mainland well-known brands. In recent days, we have directly contacted and negotiated business with buyers engaged in marketing, which has opened up many business channels. We will further explore cooperation opportunities in the future."
The exhibitors successfully reached the initial cooperation intention
In addition to well-known Hong Kong brands such as Lee Kum Kee, Lion's Mark, O Zun, Patchin, etc., the Hong Kong Products Exhibition zone will also introduce some new exhibitors, including a health food brand such as Diandian Green, and a Hong Kong start-up brand specializing in the research and development and production of easy food for the elderly. This exhibition also set up BiaoYanTai, show the charm of Hong Kong products and unique food culture in Hong Kong, the scene by the Hong Kong style tea restaurant chef cooking snacks in Hong Kong, and web celebrity united by chefs to Hong Kong ingredients and seasonings, cook the different Hong Kong style cuisine, how much more exhibitors the field cooking demonstrations and interactive games and other activities.
"Ciie is a very good platform to help Hong Kong enterprises integrate into the national dual-cycle policy," said Huang Dasheng, director of Chang Kang Health, who has participated in ciIE for four consecutive years. Even before customs clearance, I flew from Hong Kong to Shanghai for 21 days to attend the CIIE in person. On the first day of the expo, I already received orders worth 200,000 RMB from customers in Liaoning province, and also negotiated business with customers from Ukraine. I hope the company can make a breakthrough in Hong Kong through the EXPO platform."
For the first time, Hualong brought the scientific research and health care brand "Asaptic" developed and produced in Hong Kong and "Klingling" swallowing easy series of swallowing disorders products. Chinese food softening powder, clear solidification powder (thickener), ready-to-eat original soft meal and other products have attracted the attention of many buyers, attracting a lot of mainland enterprises who are interested in cooperation to learn about their business and are interested in in-depth cooperation.
In order to more effectively assist enterprises to expand business opportunities in the mainland import market, TDC has specially set up the CiIE business docking platform. By inviting key buyers and cooperating with trading groups around the country, the CIIE will arrange purchasers to conduct one-to-one business matching with Hong Kong enterprises on site or online. This year, more than 160 purchasers held more than 700 business docking meetings with Hong Kong exhibitors. During the CIIF, HKTDC also signed a memorandum of cooperation with The People's Government of Yiwu on "Facilitating Two-way Channel · Promoting Cooperation and Development", and witnessed the signing of cooperation agreements between Yiwu Mall Group, Hong Kong Sme Development and Promotion Association and Tak Pai (Hong Kong) Company.
