Compared with the European and American markets, e-commerce in the Middle East is "decided", while the rise of southeast Asian and Indian markets is just like a piece of uncarved jade. It is regarded as one of the "potential stocks" that are stirring up the global cross-border e-commerce market, and the increase is larger than the stock, with great development space.

According to the report, the E-commerce market in the Middle East is expected to reach $48.6 billion in 2022, with the UAE and Saudi Arabia becoming the largest and fastest growing e-commerce markets in the region.

The reason is the sudden outbreak of e-commerce in the Middle East and the rapid development of the retail market from offline to online. In addition to the impact of the epidemic, it also includes the super-developed Internet and a batch of e-commerce platforms in the Middle East market.

Such a huge market, coupled with China's "One Belt and One Road" strategy to promote, I believe that many sellers are eager to enter the Middle East platform!

As one of the pioneers of e-commerce in the Middle East, Fordeal has achieved a breakthrough from 0 to 1 in the e-commerce industry in the Middle East in just 2 years. The Middle East alone accounted for 53 percent of cumulative APP downloads.

Black Friday Fordeal

The eid al-Adha promotion, one of the biggest holidays in the Middle East, is drawing to a close. But the ensuing "Black Friday" promotion, has now begun to enter the stage of preparation. How to use the promotion mechanism and platform promotion policy to double the store traffic and sales is believed to be the biggest concern of all Fordeal sellers, or those who want to enter Fordeal.

In the black five promotion of Fordeal platform in 2018, GMV reached nearly 250 million yuan, and doubled to 463 million yuan in 2020. According to the analysis of the official data, after the black Friday activity began, the sales increased significantly compared with the daily life, and the sales began to peak in the week before the Black Friday.

How to win over middle Eastern consumers?

According to the habits of consumers in the Middle East, sellers' key words can be summarized as "fashion, affordable and scarce". The Middle East market usually refers to the nine countries surrounding the Persian Gulf and the Arab Sea and the surrounding Arab countries, which rely on imports for light industry, household goods, electronics and clothing.

Although the Gulf states' overall GDP is high, online consumers are not all high spenders. Most Saudi women still prioritise looking for bargains when shopping online. As the world's largest light industry, electrical appliances, clothing and other products, China dominates the Middle East market with absolute advantages.

As Chinese sellers enter the GCC market -- an acronym for the Gulf Cooperation Organization, which includes Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates -- online selection becomes even more of an advantage, with consumers often able to buy a wider range of products at lower prices for half the price offline. Often, a small commodity of $10 can reach $130+ on e-commerce platforms in the Middle East.